by David Bach
Credit cards are a wonderful convenience, but they can also be financial
quicksand if you don't know how to use them properly. Unfortunately, most of
us don't.
																
																Overall, 
																American 
																families have an 
																average of 7.6 
																credit cards 
																each, and 
																consumers as a 
																whole owe around 
																$800 million in 
																credit-card 
																debt, which 
																works out to 
																more than $9,000 
																per 
																card-carrying 
																household. No 
																wonder only 4
																
																out of 10 card 
																holders manage 
																to pay their 
																bills in full 
																each month.
																
																Being a realist, 
																I know credit 
																cards are here 
																to stay. So you 
																should learn 
																the techniques 
																credit-card 
																companies employ 
																to maximize 
																their earnings 
																from 
																you -- and use 
																that knowledge 
																to avoid the 
																many pitfalls 
																unwary borrowers
																
																tumble into.
																
																Minimum Payment, 
																Maximum Pain
																
																The big secret 
																of the modern 
																credit-card 
																industry is that 
																issuers of 
																plastic 
																are in no hurry 
																to see you pay 
																off your debt. 
																In fact, they 
																make a lot more
																
																money if you 
																make only the 
																minimum monthly 
																payment. And 
																they're smart 
																enough 
																to know that if 
																they ratchet 
																down the minimum 
																amount due low 
																enough -- say,
																
																to around 2.5% 
																of the total 
																balance, which 
																is where it's 
																been lately --
																
																you'll keep 
																spending money, 
																and they can 
																make a fortune 
																on you.
																
																It's not in card 
																issuers' 
																interests for 
																you to 
																understand that 
																if you borrow
																
																$10,000 on your 
																credit cards and 
																pay only the 
																minimum payment 
																with an 
																interest rate of 
																19.98%, it will 
																take you more 
																than 37 years to 
																get out of 
																debt -- and 
																before you do, 
																you will have 
																forked over 
																nearly $19,000 
																in 
																interest 
																charges.
																
																The government 
																has been 
																pressuring the 
																card companies 
																to raise their 
																monthly 
																minimums. As a 
																result of the 
																recently enacted 
																Bankruptcy Abuse 
																Prevention 
																and Consumer 
																Protection Act, 
																many will be 
																raising them to 
																4% this year.
																
																But this, by 
																itself, this 
																won't solve the 
																problem. If 
																you're carrying 
																a 
																balance on any 
																of your cards 
																and don't want 
																to be paying 
																through the 
																nose, 
																you should still 
																make a point of 
																forking out more 
																than the minimum 
																payment. 
																Your goal should 
																be to pay at 
																least twice the 
																minimum every 
																month. Assuming
																
																you aren't being 
																charged an 
																outrageous 
																interest rate, 
																you should be 
																able to 
																pay off your 
																balance in less 
																than five years 
																just by doing 
																this. So do it!
																
																Late Fees' Bite
																
																Here's another 
																secret. Issuers 
																of plastic don't 
																really mind it 
																when you're 
																late making a 
																payment because 
																there's big 
																money in 
																collecting late 
																fees. 
																Indeed, 
																according to R.K. 
																Hammer 
																Investment 
																Bankers, a 
																California 
																credit-card 
																consulting firm, 
																more than 10% of 
																the industry's 
																revenue comes
																
																from late fees.
																
																And those fees 
																can really hurt. 
																Not only can 
																card companies 
																can charge you
																
																penalties as 
																high as $39 a 
																month if you're 
																even one day 
																late, they can 
																also 
																hike your 
																interest rate. 
																To make matters 
																worse, many card 
																issuers have 
																been 
																shortening the 
																time they give 
																you to make a 
																payment -- 
																shrinking it 
																from 30 
																to just 21 days. 
																This means you 
																have to watch 
																carefully for 
																your bill and be
																
																sure not to be 
																late.
																
																One way to 
																protect yourself 
																is to use your 
																bank's online 
																bill-paying 
																service 
																to schedule an 
																automatic 
																payment of 
																double your 
																current minimum 
																amount due 
																several days 
																before your 
																credit-card 
																bill's deadline.
																
																If you find 
																yourself missing 
																the due date 
																anyway, call the 
																card issuer 
																immediately and 
																ask them to 
																waive your late 
																fee. Assuming 
																you haven't made 
																a 
																habit of doing 
																this, they will 
																generally give 
																you a grace 
																period. (Just to
																
																be sure, get a 
																name or 
																confirmation 
																number from the 
																person you speak 
																with 
																and double check 
																your bill the 
																next month to 
																make sure you 
																weren't hit with
																
																a late fee or 
																interest-rate 
																hike.)
																
																Rates: Seek a 
																Better Deal
																
																I've always 
																maintained that 
																it's not debt 
																that's killing 
																Americans, it's 
																the 
																interest they 
																pay on it. Right 
																now, the average 
																rate on 
																credit-card debt 
																in 
																America is 
																around 13 
																percent. But 
																that's just the 
																average. Rates 
																range as 
																high as 40 
																percent 
																annually.
																
																What can you do? 
																The first thing 
																is to examine 
																your credit-card 
																statement 
																and find out 
																exactly what 
																your debt is 
																costing you. 
																Once you've done 
																that, 
																go to a Web site 
																like 
																LowerMyBills.com 
																or BankRate.com 
																and see how your 
																rate 
																compares to 
																what's being 
																offered 
																elsewhere. Most 
																likely you'll 
																find a number
																
																of cards 
																offering a 
																better deal. But 
																before you go to 
																the trouble of
																
																switching to a 
																new one, call 
																your current 
																card company and 
																ask if they will
																
																lower your rate.
																
																If the first 
																person you speak 
																with turns you 
																down, ask for a 
																supervisor. Let
																
																them know that 
																you're 
																considering 
																transferring 
																your debt to a 
																new card. And
																
																be specific. 
																Tell them the 
																name of the 
																rival company 
																and the rate 
																it's 
																offering. Make 
																them do the 
																selling: Ask, 
																"Why should I 
																stay with you 
																when I 
																can get a much 
																better rate 
																somewhere else?"
																
																Generally 
																speaking, as 
																long as you're 
																polite and 
																reasonable, they 
																will 
																probably try 
																their best to 
																satisfy your 
																request because 
																ultimately they 
																want 
																to keep your 
																business. If you 
																don't get what 
																you want, apply 
																for an account
																
																with a company 
																offering better 
																rates and then 
																transfer your 
																balance there.
																
																Annual Fees: 
																Negotiate a 
																Waiver
																
																Most credit 
																cards charge 
																annual fees 
																ranging from $35 
																to $100. If 
																you're 
																like the average 
																family and have 
																seven or more 
																cards, this can 
																really add 
																up.
																
																Depending on the 
																kinds of plastic 
																you have, you 
																may be able to 
																get this fee 
																waived simply by 
																calling and 
																asking. The 
																major exception 
																to this rule 
																involves cards 
																affiliated with 
																frequent-flyer 
																programs or 
																rebate offers.
																
																But for a 
																regular card 
																with no special 
																offers, you 
																shouldn't have 
																to pay an 
																annual fee -- 
																especially if 
																you're a 
																customer in good 
																standing. So if 
																you're 
																being charged an 
																annual fee, ask 
																today for it to 
																be waived. And 
																if you paid 
																one recently, 
																ask them to 
																credit it back 
																to you.
																
																The Zero-Percent 
																Offer: How They 
																Tease
																
																Lots of card 
																issuers now 
																offer 
																introductory 
																rates of "zero 
																percent" to 
																customers 
																willing to open 
																new accounts and 
																transfer their 
																existing 
																balances 
																to them. These 
																can be good 
																deals, but 
																beware. Many of 
																these 
																zero-percent 
																offers have very 
																specific 
																disclaimers -- 
																in tiny print -- 
																to the effect 
																that 
																if you're late 
																paying by even 
																one day, you 
																forfeit your 
																zero- or 
																low-interest 
																deal and your 
																rate can be 
																raised. I've 
																seen deals 
																where, if 
																you're late just 
																once, the rate 
																jumps from zero 
																to 24 percent. 
																And if you're
																
																late twice, it 
																jumps to 29 
																percent.
																
																Even worse, some 
																of these special 
																offers carry 
																"retroactive 
																interest-rate
																
																penalties," 
																which means the 
																cards' issuers 
																can go back and 
																charge you high
																
																rates for every 
																balance you've 
																ever carried, 
																even when you 
																were making your
																
																payments on 
																time.
																
																So be careful 
																with these 
																offers. They can 
																be terrific if 
																you're 
																responsible, 
																but slip up 
																once, and you 
																can get badly 
																hurt.
																
																The bottom line 
																is: If you're 
																not careful, 
																credit cards can 
																become a 
																financial hazard 
																that's hard to 
																escape from. So 
																be smart with 
																your cards and
																
																learn to avoid 
																the pitfal
